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Questions
Q:
Most companies choose either market concentration or market spreading, but not both strategies.
a. True
b. False
Q:
Marketing concentration involves growing exports in many different markets simultaneously and rapid expansion to new markets.
a. True
b. False
Q:
Market spreading occurs when a company exports in a small number of markets and then slowly expands into additional countries.
a. True
b. False
Q:
Unsolicited orders are the most common reasons for beginning exporting.
a. True
b. False
Q:
Exporting products to a foreign country rarely helps a company pursue an expansion opportunity.
a. True
b. False
Q:
Foreign market similarities with a domestic market generally increase confidence that exporting will be a successful international marketing tactic.
a. True
b. False
Q:
Exporting to foreign countries always leads to lower risks for a company.
a. True
b. False
Q:
Exporting a product can be a successful strategy for dealing with seasonal demand for a product in a home country.
a. True
b. False
Q:
Economies of scale often lead to profitable exporting opportunities.
a. True
b. False
Q:
The possession of unique assets that consumers want to purchase increases the potential for a company to make profits from exporting a product.
a. True
b. False
Q:
One internal reason for exporting exists when a company leader has experience in a particular country.
a. True
b. False
Q:
Exporting can be stimulated by latent demand.
a. True
b. False
Q:
Which of the following is a type of warehouse facility not owned by the manufacturer?
a. market-based warehouses
b. contractual warehouses
c. third-party warehouses
d. intermediary channel warehouses
e. government-owned warehouses
Q:
Which of the following specifies the exact amount of raw materials that are in a shipment?
a. bill of lading
b. certificate of shipment
c. bill of confirmation
d. letter of export
e. term of export
Q:
Which of the following represents the most secure option for exporters regarding financing?
a. bill of lading
b. certificate of understanding
c. bill of financing
d. letter of credit
e. terms of sale
Q:
Which of the following requires that a buyer pay for goods before receiving them?
a. market channel license
b. bill of lading
c. document against payment
d. document against acceptance
e. bill of first refusal
Q:
Which of the following identifies merchandise in a shipment?
a. market channel license
b. bill of lading
c. draft for payment
d. export agreement
e. export draft
Q:
Which of the following types of license is relatively complicated and contains far more information pertaining to the various regulations that apply to the product being exported?
a. legitimate
b. validated
c. concentrated
d. general
e. channel
Q:
In international exporting, what type of license applies to products that are not highly regulated, and the license typically declares the product, its value, and final destination?
a. legitimate
b. validated
c. concentrated
d. general
e. channel
Q:
Which of the following is the simplest form of home-based direct exporting?
a. built-in departments
b. separate export departments
c. export sales subsidiary
d. sales branches
e. sales subsidiary
Q:
If many competitors already exist in a market, which strategy will lead to a higher market share?
a. market concentration
b. market development
c. market spreading
d. market channeling
e. market proliferation
Q:
Which of the following may be the best approach for an international marketer to use when entering a foreign market and barriers can be created to keep competitors from exporting to a market?
a. market concentration
b. market development
c. market spreading
d. market channeling
e. market proliferation
Q:
Trade associations, governmental agencies, and port authorities are which of the following?
a. change agents
b. outside forces
c. regulatory bodies
d. change intermediaries
e. investment companies
Q:
Which of the following describes the decrease in per unit cost resulting from an increased number of products manufactured?
a. economies of scale
b. economies of scope
c. law of diminishing returns
d. law of supply and demand
e. law of diminishing margins
Q:
A sporting goods store is a ______.
a. convenience store
b. supermarket
c. hypermarket
d. specialty store
e. wholesale outlet
Q:
Which of the following is NOT a major type of retailing in international marketing?
a. convenience stores
b. supermarkets
c. hypermarkets
d. specialty stores
e. rack jobbers
Q:
A store that offers a limited number of products plus gasoline is a ______.
a. convenience store
b. supermarket
c. hypermarket
d. specialty store
e. shopping center
Q:
A large retail store that also carries grocers is a ______.
a. convenience store
b. supermarket
c. hypermarket
d. specialty store
e. distribution center
Q:
When a company orders from a supplier because leaders receive valuable tips about the competition, which type of utility is present?
a. time
b. place
c. possession
d. communication
e. logistical
Q:
When a restaurant needs fresh fish for a Friday lunch special, which type of utility is needed?
a. time
b. place
c. possession
d. communication
e. logistical
Q:
Which type of store offers widely available, intensively distributed products to consumers?
a. convenience
b. supermarkets
c. hypermarkets
d. department
e. specialty
Q:
Providing information to other channel members and customers provides which type of utility?
a. place
b. time
c. possession
d. communication
e. logistical
Q:
Transferring ownership of products to consumers provides which of the following types of utility?
a. place
b. time
c. possession
d. communication
e. logistical
Q:
Making sure a product is available when a consumer needs it provides which of the following types of utility?
a. place
b. time
c. possession
d. communication
e. logistical
Q:
Making a product available at a place that is convenient for buyers provides which of the following types of utility?
a. place
b. time
c. possession
d. communication
e. logistical
Q:
Combining water carriers and motor carriers in a delivery effort is known as which of the following?
a. birdybacking
b. fishbacking
c. piggybacking
d. railbacking
e. piggyboating
Q:
Combining motor carriers and air carriers in a delivery effort is known as which of the following?
a. birdybacking
b. fishbacking
c. piggybacking
d. railbacking
e. piggyboating
Q:
Which of the following describes the practice of loading flatbed trailers on rail cars for delivery on part of a distribution route, at which point they are transferred back to trucks for the balance of the delivery?
a. birdybacking
b. fishbacking
c. piggybacking
d. railbacking
e. piggyboating
Q:
Which method of transporting goods would not be used when shipping from Japan to Australia?
a. air
b. water
c. railroad
d. pipeline
e. motor carrier
Q:
Which country has the highest level of rail line availability?
a. the United States
b. the United Kingdom
c. Argentina
d. Brazil
e. China
Q:
Economic order quantity ______.
a. identifies the supplier from which merchandise should be reordered
b. specifies the rate at which inventory is being sold
c. notifies the supplier that inventory should be shipped
d. identifies the number of consumers purchasing inventory
e. identifies the point at which merchandise should be reordered
Q:
Which of the following remains the most extensively used method of distributing products internationally?
a. air
b. water
c. railroad
d. pipeline
e. intermodal
Q:
Which of the following is NOT one of the major methods of transportation for international distribution that is discussed in the text?
a. air
b. water
c. railroad
d. pipeline
e. electronic transmission
Q:
Which of the following identifies the point at which merchandise should be reordered along with the amount of volume to reorder?
a. economic reorder volume
b. economic reorder point
c. economic ordering quantity
d. economic inventory point
e. economic replenish rate
Q:
The stock turnover figure represents which of the following?
a. the number of times per year in which the average inventory on hand is sold
b. the number of times per year in which the average inventory on hand is purchased
c. the number of times per year in which the average inventory on hand is transferred
d. the number of times per year in which the average inventory on hand is exported
e. the number of times per year in which the average inventory is counted
Q:
3PL refers to which of the following?
a. third-party logistics
b. third-place logistics
c. third-product logistics
d. third-party liability
e. third-position logistics
Q:
Which of the following is NOT one of the five tasks of physical distribution?
a. materials handling
b. inventory control
c. product development
d. inventory location
e. order processing
Q:
Which term refers to all of the activities in the physical movement and storage of goods from a producer to a consumer?
a. distribution
b. exporting
c. logistics
d. importing
e. marketing channel management
Q:
Which of the following is NOT one of the features of letters of credit?
a. revocable vs. irrevocable
b. confirmed vs. unconfirmed
c. transferrable vs. non-transferable
d. intermediary vs. direct
e. deferred payment
Q:
Which of the following is one of the primary documents required for exporting?
a. bill of export
b. export document
c. export license
d. export agreement
e. export certification
Q:
Which of the following work to bring a buyer and seller together and focus on introductions and facilitation of contractual arrangements rather than on handling a product?
a. export commission houses
b. resident buyers
c. brokers
d. direct merchant intermediaries
e. resident brokers
Q:
Which of the following are permanent employees of a buyer who act as agents in indirect exporting?
a. export commission houses
b. resident buyers
c. brokers
d. direct merchant intermediaries
e. resident brokers
Q:
Which of the following represent foreign buyers in a domestic market and act as purchasing agents for foreign companies?
a. export commission houses
b. resident buyers
c. brokers
d. direct merchant intermediaries
e. resident brokers
Q:
Which of the following three activities are found with foreign countrybased direct exporting?
a. built-in department, separate export department, export sales subsidiary
b. built-in department, separate export department, foreign sales branch
c. built-in department, separate export department, foreign sales subsidiary
d. foreign sales branch, foreign sales subsidiary, and foreign-based distributors and agents
e. foreign sales branch, foreign sales subsidiary, and export sales subsidiary
Q:
Which of the following three activities are found with home-based direct exporting?
a. built-in department, separate export department, export sales subsidiary
b. built-in department, separate export department, foreign sales branch
c. built-in department, separate export department, foreign sales subsidiary
d. built-in department, separate export department, foreign-based distributors
e. built-in department, separate export department, foreign agents and representatives
Q:
Which of the following means that a manufacturer sells a product to intermediaries who then handle the foreign selling of a product?
a. direct marketing
b. direct exporting
c. direct importing
d. indirect exporting
e. indirect importing
Q:
Which of the following involves a producer or supplier being in charge of marketing to foreign buyers?
a. direct marketing
b. direct exporting
c. direct importing
d. indirect exporting
e. indirect importing
Q:
Which of the following involves growing exports in many different markets simultaneously and rapid expansion to new markets?
a. market spreading
b. market development
c. market concentration
d. market fulfillment
e. market proliferation
Q:
Which of the following occurs when a company exports to a small number of markets or just one key market and then slowly expands into additional countries?
a. market spreading
b. market development
c. market concentration
d. market fulfillment
e. market proliferation
Q:
Which of the following is NOT one of the external reasons firms use for exporting?
a. change agents
b. foreign market features
c. domestic market features
d. unsolicited orders
e. consumer indifference
Q:
Which of the following is NOT one of the internal firm reasons for exporting?
a. managerial urge
b. unique product characteristics
c. economies of scale
d. product development
e. overcapacity
Q:
Which of the following terms describes the act of bringing a foreign product into a domestic market?
a. importing
b. exporting
c. dual distribution
d. channel discrimination
e. market transporting
Q:
In an international context, merchant middlemen take title and ownership of products.
a. True
b. False
Q:
In an international context, agent middlemen take title or ownership of products.
a. True
b. False
Q:
International marketers use indirect strategies when they sell a product directly to their customers without the use of intermediaries.
a. True
b. False
Q:
International marketers use direct strategies when they sell a product directly to their customers without the use of intermediaries.
a. True
b. False
Q:
International marketers consider business precedent, local conditions, the availability of intermediaries, and managerial preference when selecting distribution strategies.
a. True
b. False
Q:
a. True
b. False
Ans: B
Q:
Exclusive distribution is an international marketing strategy that focuses on offering products through only one wholesaler or retailer in a particular market area.
a. True
b. False
Q:
When a company uses on a single channel member for distributing its product, it is using selective distribution.
a. True
b. False
Q:
Intensive distribution is an international marketing strategy in which products are distributed through as many wholesalers and retailers as possible.
a. True
b. False
Q:
Distribution intensity refers to the total number of products that a producer sends through a marketing channel.
a. True
b. False
Q:
Distribution intensity refers to the number of intermediaries that carry a product in a market.
a. True
b. False
Q:
Upstream activities concentrate on sending a product or supplies to another channel member, usually for resale.
a. True
b. False
Q:
Downstream activities focus on bringing a product or supplies into a company.
a. True
b. False
Q:
International distribution is the process by which products and services flow between producers, companies that act as intermediaries, and consumers, and that includes the transfer of ownership.
a. True
b. False
Q:
An international marketing channel consists of the marketing system that promotes the physical flow and ownership of products and services from producer to consumer.
a. True
b. False
Q:
The functions of international marketing channel members include all of the following EXCEPT ______.
a. researching market needs
b. promoting products
c. fulfilling order-taking duties
d. communicating with other channel members
e. monitor IMC initiatives
Q:
Which of the following is NOT a feature of a relationship-oriented culture as it pertains to international negotiations?
a. focus on increasing trust
b. focus on competition
c. high context
d. authority and position play key roles
e. collectivism
Q:
An important part of closing a negotiated deal includes which of the following?
a. BATNA
b. BATNI
c. BOTNI
d. BOTNA
e. BATNO