Q&A Hero

Q: The first step in the analyzing and recording process is to analyze each transaction and event from source documents.

Q: An account format that is similar to a T-account in that it has columns for debits and credits but that is different in that it has columns for transaction date, explanation, and the account balance is the ___________________________________.

Q: A ___________________________ gives a complete record of each transaction in one place and shows debits and credits for each transaction.

Q: _______________ is the process of transferring journal entry information to the ledger.

Q: Stride Rite had total liabilities of $130 million and total assets of $375 million. Its debt ratio was _______________.

Q: FastForward purchased $25,000 of equipment for cash. The Equipment asset account is _______________ for $25,000 and the cash account is _______________ for $25,000.

Q: Increases in assets are _______________, while increases in liabilities are _______________.

Q: The difference between total debits and total credits for an account, including any beginning balance, is the ________________________.

Q: _____________________________ requires that the impact of each transaction be recorded in at least two accounts. It also means that total amounts debited must equal total amounts credited for each transaction.

Q: A ___________________ is a record containing all accounts for a company along with their balances.

Q: A _______________ is a list of all the accounts used by a company and their identification codes.

Q: Unearned revenue is classified as _______________ that is satisfied by delivering products or services in the future.

Q: ___________________ is a promise of payment from customers to sellers.

Q: The three general categories of accounts in a general ledger are __________________, _________________ and __________________________.

Q: The _______________________ is a record containing all accounts (with balances) used by a company.

Q: _________________ identify and describe transactions and events and provide objective evidence and amounts for recording.

Q: The third step in the analyzing and recording process is to post the information to _________________________.

Q: The second step in the analyzing and recording process is to record the transactions and events in the _____________________________.

Q: Based on the following trial balance for Sal's Beauty Shop, prepare an income statement, statement of retained earnings and a balance sheet. Sal made no additional investments in the company during the year. SALS BEAUTY SHOP Trial Balance December 31 Cash $ 6,500 Accounts receivable 475 Beauty supplies 2,500 Beauty shop equipment 17,000 Accounts payable $ 745 Common stock 10,000 Retained earnings 11,155 Dividends 36,000 Revenue earned 72,000 Beauty supplies expense 3,425 Rent expense 6,000 Wages expense 22,000 Totals $93,900 $93,900

Q: Slotting fees are often referred to as which of the following in Europe? a. placement b. intermediary c. listing d. shelving e. promotional

Q: A payment that is made by an international marketer in order to secure shelf space in a store is referred to as which of the following? a. bill-back fee b. shelving fee c. promotional fee d. slotting fee e. placement fee

Q: Large international beverage marketers including Pepsi and Coca-Cola utilize which kind of allowance for retailers that perform important marketing functions? a. off invoice b. bill back c. display d. slotting e. market-based promotions

Q: Which type of allowance takes the form of a monetary allowance presented to a retailer or intermediary at the end of a promotional period? a. off invoice b. bill back c. display d. slotting e. market-based promotions

Q: When Samsung offers a price break to wholesalers who distribute a certain volume of products, it is which form of promotion? a. off invoice b. bill back c. display d. slotting e. market-based promotions

Q: What term describes a price reduction or other consideration paid to an intermediary as an incentive to promote a specific product? a. trade coupon b. trade allowance c. bill-back allowance d. slotting fee e. market-based promotions

Q: The most direct interaction with potential customers takes place with this promotion: ______. a. trade contests b. channel discounts c. slotting fees d. trade shows e. display allowances

Q: When two organizations pay for a commercial because it mentions both products, it is ______. a. a consumer promotion b. a trade show c. creative advertising d. cooperative advertising e. a multimedia advertising program

Q: Which of the following is NOT a major form of international trade promotion? a. trade shows b. trade allowances c. cooperative advertising d. couponing e. point-of-purchase materials

Q: Which type of consumer purchases only a favored brand and does not look for, nor do they often buy, substitutes? a. promotion prone b. price sensitive c. brand loyal d. preferred brand e. deal prone

Q: Which type of consumer uses price as the only purchase criterion? a. promotion prone b. price sensitive c. brand loyal d. preferred brand e. deal prone

Q: Which type of consumer takes advantage of coupons, price-off programs, and premiums? a. promotion prone b. price sensitive c. brand loyal d. preferred brand e. deal prone

Q: Which of the following types of promotional tools signals to a consumer that a company is adapting to the changing times? a. couponing b. contests and sweepstakes c. social media d. push promotions e. pull promotions

Q: What type of manager now plays an important role in international marketing sales promotions? a. search engine optimization b. search engine operator c. search engine mediator d. search engine facilitation e. search engine moderator

Q: Which does sampling encourage? a. testing a product b. repeat purchases c. referrals to peers d. entries into contests e. recall of the brand name

Q: Which of the following allows a consumer to take advantage of testing a product without paying for it? a. contest or sweepstake b. coupon c. loss leader program d. sampling e. market-based promotions

Q: Which of the following presents a consumer with an immediate price break, expressed as a percentage of the price at the time of purchase? a. contest or sweepstake b. premium c. loss leader d. price-off promotion e. market-based promotions

Q: Which of the following require consumers to mail a form or certificate to a marketer along with a proof of purchase? a. contest or sweepstake b. premium c. rebate d. loss leader e. market-based promotions

Q: When Dubais Center Centre Mall rewarded customers who spent at least 300 AED with lottery numbers that could be used to potentially win a prize, the center was using which of the following techniques? a. contests and sweepstakes b. premiums c. rebates d. loss leaders e. market-based promotions

Q: Which of the following incur the additional expense of providing extra merchandise at a standard price? a. premiums b. bonus packs c. rebates d. loss leaders e. market-based promotions

Q: Which of the following is an item offered as a reward for purchasing another item? a. premium b. bonus pack c. rebate d. loss leader e. market-based promotions

Q: A gift inside a cereal box is a(n) ______. a. coupon b. premium c. bonus pack d. instant redemption prize e. contest prize

Q: The most recent trend in couponing is the use of ______. a. print media b. direct mail c. on-package d. scanner delivered e. electronic delivered by mobile phone

Q: A price discount in the form of a printed or electronic certificate is a ______. a. coupon b. premium c. bonus pack d. contest e. sweepstakes

Q: Types of coupons used in international sales promotions include all the following EXCEPT ______. a. print media b. direct mail c. on package d. storefront e. response offer

Q: International consumer promotions include all of the following EXCEPT ______. a. coupons b. premiums c. bonus packs d. contests and sweepstakes e. point-of-purchase displays

Q: Which of the following is NOT a common goal of consumer promotions in international marketing? a. obtain trial usage of a product b. increase consumption of an existing brand c. build brand loyalty d. pre-empt competitive efforts e. reduce direct selling costs

Q: The use of which of the following has waned in the United States, even though the technique continues to be an effective promotional technique in other parts of the world? a. direct mail b. consumer promotions c. trade promotions d. direct marketing campaigns e. market-based promotions

Q: Which of the following focuses on stimulating product demand at the consumer level? a. channel strategy b. push strategy c. pull strategy d. promotional strategy e. market-based promotions

Q: Which of the following occurs when an international marketer promotes a product to intermediaries? a. channel strategy b. push strategy c. pull strategy d. promotional strategy e. market-based promotions

Q: Which of the following consist of trade allowances, trade contests, trade shows, and point-of-purchase materials? a. sales promotions b. consumer promotions c. trade promotions d. channel promotions e. market-based promotions

Q: Which of the following include coupons, sweepstakes, refunds and rebates, premiums, bonus packs, price-off programs, and samples? a. sales promotions b. consumer promotions c. trade promotions d. channel promotions e. market-based promotions

Q: Marketing activities that are designed to stimulate consumer and marketing channel demand for a product or service are ______. a. sales promotions b. consumer promotions c. trade promotions d. channel promotions e. market-based promotions

Q: Discuss the various types of trade allowances that are discussed in the text, including off-invoice allowances, bill-back programs, and slotting allowances and how they apply to international marketing promotions.

Q: Discuss the various forms of international trade promotions that are presented in the text. What are some advantages of each type? What disadvantages can you think of?

Q: Discuss the differences between price-sensitive consumers, brand-loyal consumers, and preferred-brand consumers. How should each of these groups be targeted by an international consumer promotion campaign?

Q: Describe the difference between international push strategies and pull strategies. In what ways are they similar? In what ways are they different?

Q: List and describe the various forms of international consumer promotions that are presented in the text. Discuss the various advantages and disadvantages of each form of consumer promotion.

Q: Featuring an energy drink at a hip-hop concert is an example of event marketing. a. True b. False

Q: A stakeholder is a person or group with a vested interest in an organization's activities. a. True b. False

Q: The two primary activities conducted by the public relations department include addressing negative publicity and promoting positive publicity and image-enhancing events. a. True b. False

Q: Training programs can improve relationships between manufacturers and retail companies. a. True b. False

Q: Training programs have been positively correlated with increased sales and productivity. a. True b. False

Q: Cooperative advertising arrangements help to spread the risk of promotion between an international marketer and an intermediary. a. True b. False

Q: Slotting fees are associated with retailermanufacturer relationships. a. True b. False

Q: In international markets, manufacturers will be inclined to pay slotting fees only when company leaders have a great deal of confidence about a product's potential. a. True b. False

Q: Bill-back allowances increase a manufacturer's reach by creating incentives for additional marketing activities. a. True b. False

Q: Trade shows are always attended by top company executives. a. True b. False

Q: The majority of international Internet users visit social networking sites regularly. a. True b. False

Q: Sampling can be an effective method of increasing short-term sales. a. True b. False

Q: Price-off promotions reduce company revenues per sale. a. True b. False

Q: A recent study indicated that Chinese consumers do not respond positively to rebates. a. True b. False

Q: Sweepstakes require a purchase to enter. a. True b. False

Q: Sweepstakes rely on a chance drawing of names, while contests rely on some type of consumer skill. a. True b. False

Q: Consumer acceptance of premiums varies greatly by culture. a. True b. False

Q: Coupons work to stimulate the immediate sale of a product. a. True b. False

Q: Reactions to mobile couponing vary greatly by region or country. a. True b. False

Q: The Internet and electronic media can now be used to deliver coupons. a. True b. False

Q: International trade promotions include trade shows, cooperative advertising, and coupons. a. True b. False

Q: International consumer promotions include coupons, premiums, and trade shows. a. True b. False

Q: One objective of international consumer promotions is to maintain market share. a. True b. False