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Question
(p. 441) What media technique is used to promote the general perception of a product or service, rather than promoting its functional attributes?
A. Capstone advertisements.
B. Issue advertisements.
C. Public service announcements.
D. Image advertisements.
Answer
This answer is hidden. It contains 1 characters.
Related questions
Q:
(p. 398) Sexual harassment is limited to overt acts of individual coworkers or supervisors.
Q:
(p. 395) Beginning on a major scale in the 1960s, U.S. presidents issued executive orders and Congress enacted laws intended to promote equal treatment of employees.
Q:
(p. 378 - 381) Discuss working conditions around the world. What challenges face multinational corporations? What approaches are companies using to establish fair labor standards? Which approaches might work better than others?
Q:
(p. 376 378) Provide an example where employee whistle-blowing is justified and an example where it is not. Provide support for each example.
Q:
(p. 378) Only after which of the following conditions is (are) met, should the whistle-blower go public?
A. The unreported act would do serious and considerable harm to the public.
B. The employee has reported the act to his or her immediate supervisor and has made their moral concern known.
C. Both A and B.
D. None of the above.
Q:
(p. 377) When an employee believes their employer has done something that is wrong or harmful to the public, and he or she reports alleged organizational misconduct to the media, government, or high-level company officials, what has occurred?
A. Insider trading.
B. Hot-lining.
C. Whistle-blowing.
D. Snitching.
Q:
(p. 365) Since the mid-1950s the proportion of American workers represented by unions has:
A. Decreased.
B. Increased.
C. Remained about the same.
D. Grown only in the manufacturing sector.
Q:
(p. 376) The U.S. Constitution protects the right to free speechwhich means only the government can take away this right.
Q:
(p. 375) In general, employee assistance programs have been very cost effective.
Q:
(p. 374) Drug testing for cause is commonly used after an accident or some observable change in behavior.
Q:
(p. 417) Habitat for Humanity is considered a:
A. Corporation.
B. Government division.
C. Nongovernmental organization.
D. Homelessness program.
Q:
(p. 415) Which of the following statements is true about community relations?
A. Fewer than half of companies have a written policy or mission statement for their community relations program.
B. More than 80 percent of companies include a statement in their annual report on their commitment to community relations.
C. About 10 percent of companies factor community involvement into their overall strategic plan.
D. Businesses still generally regard community relations as a nuisance and a drain on economic resources.
Q:
(p. 413) Which of the following is a good way for a business to express its commitment to corporate citizenship?
A. Community relations programs.
B. By behaving responsibly toward all its stakeholders.
C. By correcting problems associated with its operations.
D. All of the above.
Q:
(p. 413) The term civic engagement describes:
A. The active involvement of businesses and individuals in improving communities.
B. A competitive, free market environment.
C. Strong governmental regulation to control businesses at the municipal level.
D. A close and collaborative business-government relationship.
Q:
(p. 411) How has ING created such a remarkable diversity of community initiatives?
A. By donating 5 percent of its pre-tax profits to community service projects.
B. By encouraging employees to devote 5 hours a month to community projects.
C. By delegating responsibility for corporate citizenship programs to business unit managers.
D. All of the above.
Q:
(p. 421) Foreign-owned corporations typically establish and use corporate foundations less frequently than U.S. firms.
Q:
(p. 418) An important aspect of the business-community relationship is corporate philanthropy.
Q:
(p. 413) Civic engagement is a major way in which companies carry out their corporate citizenship mission.
Q:
(p. 388 - 395) Do you believe companies are ever justified in treating women or minority employees differently, with respect to wages, benefits, job assignments, or promotions? If not, why not? If so, under what conditions, and why?
Q:
(p. 388 - 395) Less than five percent of top executives in U.S. firms are women. What factor best explains this fact: women's education and job experience, discrimination against women by companies, preferences of women employees, different family roles and responsibilities between women and men, or something else? Why do you think so?
Q:
(p. 403) When a mother or father is granted time off when children are born or adopted and during the early months of a child's development, this is called:
A. The parent track.
B. Baby care.
C. Parental leave.
D. Family leave.
Q:
(p. 399) Racial harassment is illegal under:
A. Title VII of the Civil Rights Act.
B. The third Amendment of the Constitution.
C. The Equal Pay Act.
D. Family Medical Leave Act.
Q:
(p. 398) Sexual harassment applies to:
A. Only men who are being harassed.
B. Only women who are being harassed.
C. Either men or women who are being harassed.
D. Only attractive employees who are being harassed.
Q:
(p. 397) Which of the following is an argument against affirmative action?
A. It costs American business too much money.
B. There are no mechanisms in place to verify that it is actually taking place.
C. It is inconsistent with the principles of fairness and equality.
D. It violates individuals' basic human rights.
Q:
(p. 276) One controversial area where e-business has made a significant impact is:
A. Online shopping.
B. Online gambling.
C. Online libraries.
D. None of the above.
Q:
(p. 256 - 257) Moving towards more proactive environmental management is called the "greening" of management. Using this process, discuss what organizational approaches have been used by a specific company of your choice. Did "green" management improve the company's strategic competitiveness?
Q:
(p. 259) Effective environmental management requires an integrated approach that involves:
A. A team of line managers within a business organization.
B. Leadership from top-level executives who make all corporate decisions.
C. All parts of the organization, as well as strong partnerships with stakeholders.
D. None of the above.
Q:
(p. 256) Which of the following is indicative of a firm in the pollution prevention stage of the corporate environmental responsibility model?
A. Realizing that it would be less efficient and more expensive to prevent pollution before it is created.
B. Focusing on all environmental impacts of the product life-cycle.
C. Minimizing or eliminating waste before it is created.
D. Incurring losses due to environmental costs.
Q:
(p. 250-251) Which of the following statements is not true about environmental standards?
A. Regulatory agencies can establish standard allowable levels of pollutants.
B. The government has the power to command business firms to comply with certain standards.
C. The government rarely interferes in a business's choice of pollution technology.
D. They are the most widely used methods of regulation.
Q:
(p. 345) In the United States, which of the following agencies enforces the laws prohibiting deceptive advertising?
A. Congress.
B. Consumer Product Safety Commission
C. Federal Trade Commission
D. Department of Justice.