Question


(p. 422) Richard is the head of the finance department at Sportz Inc., a company specializing in sports goods. He has the sole authority to grant or deny the release of funds for any marketing strategy proposed by the marketing team in the company. Which contingency factor gives Richard the power to influence the members of the marketing team?

A. Persuasion

B. Internalization

C. Substitutability

D. Ingratiation

E. Visibility

Answer

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