Question

(p. 434 - 435) As one group of scholars has written, the essential role of the public relations program appears to be that of:
A. A window out of the corporation through which management can perceive, monitor, and understand external change.
B. A window in through which society can influence corporate policy and practice.
C. Making sure that the reputation of the CEO is preserved.
D. Both A and B, but not C.

Answer

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