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Question
Organizational buyers tend to retain messages that clash with their attitudes, needs, and beliefs.Answer
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Related questions
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By reducing waste, compressing time, reducing unit costs, and by demonstrating a flexible response, Dell Computer achieves the four major goals of supply chain management. Briefly describe the meaning and significance of each of these goals to a firm like Dell.
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c. a strategic asset.
d. a market scope.
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The process that translates marketing plans into action assignments and ensures that such assignments are executed in a manner to accomplish a plan's defined objectives is called:
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Relationship____________________represents the customer's desire to engage in strong relationships with a current or potential supplier.
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A benchmarking study sought to uncover the critical success factors that drive a firm's new product performance. The results indicate that successful firms:
a. center development efforts on clearly-defined market and technology domains.
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Qualitative sales forecasting techniques provide a systematic analysis of cause and effect relationships.
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a. Customer relationship management
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As a customer adopts JIT purchasing, the typical order size shrinks and more frequent deliveries are required.
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Not all products nor all customers require the same level of logistical service.
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If the business marketer can offer a buyer more consistent delivery performance from the logistical system, the buyer would have the opportunity to cut the level of safety stock maintained.
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Describe the factors that appear to influence the salesperson's satisfaction with the job and the work environment.
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Which of the following characteristics is true of induced strategic behavior?
a. Communication is consistent with organizational flow.
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For supply chain management, functional products typically have predictable demand patterns while innovative products do not.
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Properly implemented, supply chain management will lead to longer order-to-delivery cycle time.
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The cycle component in a time series indicates the long term general movement in the data in one direction.
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Changes in business marketing strategy requires corresponding changes in personal selling styles.
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If the requirements of segmentation are met, it should provide the business marketer with valuable guidelines for allocating marketing resources.
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Salespersons tend to have a higher level of job satisfaction when they perceive that their first-line supervisor closely directs and monitors their activities.