Question

Opportunities to differentiate a company's product offering
A. are always dependent on the capabilities of the company's R&D staff.
B. are more likely to be captured by highly skilled marketers.
C. can exist in supply chain activities, R&D, manufacturing activities, distribution and shipping, or marketing, sales, and customer service.
D. usually are tied to product quality, durability, reliability, and proliferation.
E. are most frequently attached to a product's brand image, performance, and reliability.

Answer

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