Question

Opportunities to differentiate a company's product offering

A. are always dependent on the capabilities of the company's R&D staff.

B. are more likely to be captured by highly skilled marketers.

C. can exist in supply chain activities, R&D, manufacturing activities, distribution and shipping, or marketing, sales, and customer service.

D. usually are tied to product quality and durability and product reliability and proliferation.

E. are most frequently attached to a product's brand image, performance, and reliability.

Answer

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