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Question
One task of the ________ department is to generate nonpaid forms of communication to foster goodwill among customers and others.A) sales promotion
B) global marketing
C) headquarters
D) public relations
E) advertising
Answer
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Related questions
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When the Coca-Cola Company was developing its new Dasani bottled water brand, linguists helped guide the naming process. For example, the recurring "a" was chosen because it has a soothing sound. In linguistics, issues pertaining to letters and sounds are a matter of:
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Because they are in transition, the markets of Central and Eastern Europe present interesting opportunities and challenges which include:
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The new country which joined the EU at the beginning of 2015 is:
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D) Slovenia.
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In spite of forming an economic bloc, the 10 ASEAN nations have many problems that need to be solved. List any two problems?
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The objective of the EU member countries is to harmonize national laws and regulations so that goods, services, people, and money can flow freely across national boundaries.
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There are barriers in Japan for global marketers in terms of attitudes as well as laws. Barriers include all of the followingexcept:
A) any organization wishing to compete in Japan must be committed to providing top-quality products and services.
B) repeat visits and extended socialization with distributors.
C) goods marketed should have a semblance of western products and services.
D) marketers must master the keiretsu system of tightly knit corporate alliances.
E) trust has to be built before conducting successful business.
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Which one of the ASEAN members has the World's second-largest container port?
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C) India
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Chile decided to become only an associate member of Mercosur and hence participates in the free trade area aspect of Mercosur as well as the customs union.
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Competing ideologies in South America help explain why intraregional trade is yielding more benefits.
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Despite trade agreements, attempts to achieve integration in Central America have been described as uncoordinated, inefficient, and costly. There are still tariffs on imports of sugar, coffee, and alcoholic beverages.
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Implementation of the Central American Free Trade Agreement with the United States created a free trade area known as DR-CAFTA.
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C) the currency devaluation made Argentine vineyard property cheaper for foreign buyers.
D) low prices for land, inexpensive labor, and ideal growing conditions for the Malbec grape have combined to make Argentina's wine industry a major player in world markets.
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Which member of the Central American Integration System has both the largest economy and the largest population?
A) El Salvador
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Late movers in global markets can never succeed even by developing innovative business models.
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The basis for global marketing expert David Arnold's framework for screening intercountry comparisons include:
A) demographic data.
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Sweden's smaller population explains why IKEA, Saab, and Ericsson have looked beyond their borders for significant growth opportunities.
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A) demographic.
B) occupational.
C) psychographic.
D) benefit.
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The law of disproportionality suggests that ________ percent of the company's menu or profits are accounted for the 20 percent of a firm's products or customers.
A) 50
B) 60
C) 70
D) 80
E) 90
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The concentration of income in the high-income and large-population countries means that a company can be "global" by targeting buyers in:
A) just 50 countries.
B) just 20 countries.
C) just 10 or fewer countries.
D) just 30 countries.
E) none of the above
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B) Sweden has low total annual income.
C) Sweden has a fairly small population.
D) Sweden is land locked geographically.
E) Sweden has relaxed export policies.