Question


One of the most common measures in advertising is cost per thousand impressions (CPM). The CPM is calculated as follows:
a. CPM = Advertising cost ($) u00c3u00b7 Impressions generated (in 100s).
b. CPM = Total revenue ($) u00c3u00b7 Impressions generated in 1,000s).
c. CPM = Total profit ($) u00c3u00b7 Impressions generated (in 1,000s).
d. CPM = Advertising cost ($) u00c3u00b7 Impressions generated (in 1,000s).
e. CPM = Advertising cost ($) u00c3u00b7 Impressions generated (in 1,000,000s).

Answer

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