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Question
One of the methods to position a product in the marketplace is to use attributes. In this context, which of the following is an attribute?
A. Benefits
B. Surrogates
C. Expert opinions
D. Metaphors
Answer
This answer is hidden. It contains 181 characters.
Related questions
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Discuss the use of prototypes as concept statement formats.
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Briefly describe the provisos which can be applied by an organization to resist the bazooka effect.
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Conjoint analysis is used to identify _____.
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The optimum proportion of attributes desired by a market can be identified with the help of ____.
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A concept statement developed during the new product development process:
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C. retailers
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