Question

One of the biggest strategic challenges to competing in the international arena includes:
A. how to leverage the opportunities arising from shifting exchange rates.
B. how to charge the same price in all country markets.
C. how to identify foreign firms licensed to produce and distribute the company's products.
D. whether to offer a standardized product worldwide or a customized product offering in each different country market.
E. whether to pursue a franchising strategy or a joint venture strategy.

Answer

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