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Question
One of the advantages of using social news sites is that:a. they provide advertising opportunities to World Wide Web advertisers.
b. they are wonderful for raising reach and spreading the word quickly.
c. they cannot be used by competitors to create negative publicity about an organization.
d. they are not vulnerable to hackers.
Answer
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It is possible to make a reasonable argument that the massive consumption that advertising upholds and glorifies is actually quite good for American society, and for other cultures around the world.
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The social aspects of advertisement are often volatile. a. Trueb. False
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When should a marketer use secondary data? What are the advantages of using such data and what cautions should be taken? Name and briefly describe the four broad areas that offer secondary data used by today's marketers.