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Question
Objectives needing approval should be written to fit the S.M.A.R.T. model. During this phase, practitioners should also do which one of the following?
a. research which target audiences is key to the campaigns success
b. get buy-in from organizations dominant coalition
c. build relationships with members of the media who may support the campaign
d. provide a clear rationale for the objectives based on supportive secondary research
Answer
This answer is hidden. It contains 1 characters.
Related questions
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In the PESO model, which one of these allows the company story to be passed on?
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a. cost and timeline
b. perceptual and actual
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Implementation of a campaign would include ______.
a. timing and staffing
b. timing and budget
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In times of limited resources, communications objectives will likely be judged how?
a. if they lead to innovation and change
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In which step in the ROPE and RACE models is target audience addressed?
a. first
b. second
c. third
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Both the ROPE and RACE models begin and end with the same steps. Which of the below are these?
a. assessment and evidence
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The MBO process often calls upon public relations professionals to ______.
a. develop the research to set organizational objectives
b. assist in the development of the organizations mission
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a. a statement of values
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Describe the distinct characteristic of two-way asymmetrical communication and how the Krusteaz campaign exemplified that.
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Brand conversation cannot be affected by webcast content
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Real-world models of PR are judged on ability to affect organizational profits
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Case Study Krusteaz As a result of the campaign, what difference was shown in the category of brand conversation ?
a. More than a double increase from the previous month
b. A slight decline from the last quarter
c. Brand conversation remained steady when compared to the previous quarter
d. More than a three-time increase from the previous month
Q:
Case Study Krusteaz--How was the Krusteaz campaign implemented?
Catherine McCords kitchen was used to show recipe demos and tips
a. The campaign used paid media to feature spokespersons
b. The campaign carried out a national search for the best Krusteaz recipes
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Case Study Krusteaz--Which of the following was NOT an objective of the Seize the Holidays with Krusteaz campaign?
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Which of the following is NOT what PR models include?
a. develop strategic communication targets
b. define communication goals
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a. drive audience action or change
b. connect a targeted audience with the correct message
c. control the timing of targeted messages
d. produce data on audience reactions to messages
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Which of the following is NOT included in the ROSTIR model?
a. research
b. theory
c. implementation
d. reporting
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How do public relations practitioners consider diffusion theory in their planning?
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a. available resources
b. team expertise
c. preferred timeline
d. message relevance