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Question
Nowadays, advertisers have a vast and ever-expanding array of options for delivering messages to their potential customers. The key to success for any campaign is:a. making sure each media has an equal level of reach and frequency and appointing separate managers to achieve this.
b. minimizing the number of different media needed so that the consumer does not end up jaded, and the environment does not become cluttered.
c. making sure that any marketing effort uses all media available, and relies on functional specialists to coordinate these media.
d. choosing the right set of options to engage a target segment, and coordinating the placement of messages to ensure coherent and timely communication.
Answer
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