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Question
Net promoter scores measure:a. the number of times a customer clicks on a pop up link.
b. the good mentions and bad mentions of a brand in the social media.
c. how many Internet users visit a social networking site or a blog.
d. whether consumers search for online offers or not.
Answer
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When should a marketer use secondary data? What are the advantages of using such data and what cautions should be taken? Name and briefly describe the four broad areas that offer secondary data used by today's marketers.