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Question
Myrna is an anti-capitalist. She thinks that capitalism feeds consumers' hedonistic desires, pollute the earth, and make excessive profits. One evening, on her way back from work, Myrna threw rocks through several retailers' windows in an upscale neighborhood. She did this as a form of revenge against capitalism. Which of the following motivations of consumer misbehavior best explains Myrna's behavior?a. Unfulfilled aspirations
b. Thrill-seeking
c. Pathological socialization
d. Opportunism
e. Provocative situational factors
Answer
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