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Question
Mom & Baby Inc., a firm specializing in mother and child care products, gives away free samples of their latest products to new mothers. They also encourage mothers to provide feedback on their product samples in a blog for new mothers. The company's goal is to stimulate positive word-of-mouth communications about their products. This is an example of _____ word-of-mouth.a. primary
b. natural
c. organic
d. amplified
e. scripted
Answer
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