Question

Miss, a popular brand of women's clothing, introduces a new line of luxury evening wear. Management at Miss intends to market the new collection as lavish, sophisticated, and ultra feminine. Which of the following print media advertisements is most likely to have the intended effect?
a. An ad featuring a model in an orange dress with the brand logo in block font as the background
b. An ad featuring a model as a tiny figure in the periphery against a huge building
c. An ad featuring a model in a gold dress with the brand logo in script font as the background
d. An ad featuring a model in a brown dress with the brand logo in script font as the background
e. An ad featuring a model in a brown dress against a signage with large numerals quoting the price of the dress

Answer

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