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Question
Mike has a passion for sports cars. He owns an envious array of sports sedans and supercars, and keeps himself updated about the latest models, their features, and so on. According to the elaboration likelihood model, which of the following is most likely to be activated when Mike comes across an advertisement for a new sports vehicle introduced in the market?a. Peripheral route to persuasion
b. Contrast effect route to persuasion
c. Central route to persuasion
d. Latitude of rejection route to persuasion
e. Low-involvement hierarchy route to persuasion
Answer
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