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Question
Michelle wants to buy a new laptop. She wants it to be light weight and have a larger battery backup. She chooses five models on the Internet. The belief ratings for each of the models are as follows:| Model A | Model B | Model C | Model D | Model E | |
| Light Weight | 8 | 9 | 2 | 10 | 4 |
| Large Battery Backup | 7 | 6 | 3 | 5 | 10 |
She gives these criteria evaluative ratings of 3 and 2 respectively. Using the attitude-toward-the-object model, which of the following models would Michelle purchase based on the highest overall attitude score for the model?
a. Model D
b. Model A
c. Model C
d. Model E
e. Model B
Answer
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