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Question
"Merchant wholesalers"-who take title to the products they sell-are the most common type of wholesaling establishment.Answer
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Producers of consumer-packaged goods typically stop using sales promotion when their product-markets mature.
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A company is planning sales promotion aimed at its consumers and distributors. What should the company do to effectively run its sales promotion?
A. The company should hire a recent business graduate, with no work experience, to manage its sales promotion.
B. The company should ask its sales or advertising managers to take the responsibility of sales promotion as well.
C. The company should hire outside consultants who are specialists in sales promotion to manage the task.
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C. supermarkets.
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A. Failure to develop whole marketing strategies that met customer needs
B. Widespread acceptance of the mass-merchandising concept by brick-and-mortar stores
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