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Question
Melissa wants to buy a new hair dryer. She considers five models and assigns them belief ratings from 1= very poor to 10= very good and importance ratings from 10= most important to 1=least important. She sets a mental cutoff of 5 in order for the model to be selected. According to the conjunctive rule, which of the following models would she select?| Attribute | Importance | Model A | Model B | Model C | Model D | Model E |
| Belief ratings | Belief ratings | Belief ratings | Belief ratings | Belief ratings | ||
| Low price | 8 | 7 | 4 | 3 | 1 | 3 |
| Power efficiency | 6 | 6 | 6 | 5 | 8 | 2 |
| Styling | 9 | 8 | 7 | 6 | 7 | 9 |
a. Model A
b. Model B
c. Model C
d. Model D
e. Model E
Answer
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