Question

Meg is negotiating a sales contract for selling the shirts manufactured by her company. She wants to use the interests-based approach for negotiation but she soon realizes that the other party is using the rights-based approach. Meg considers various possible strategies for refocusing the other party's approach toward interests. She suddenly remembers the study conducted by Goldberg and decides to select the strategy which was identified as the most effective strategy by that study. Based on this information, identify the strategy selected by Meg.

A) reciprocation

B) process intervention

C) behavioral reinforcement

D) mixed-message approach

Answer

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