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Question
Medtronic Inc. designs and manufacturers pacemakers, small metal cases that contain electronic circuitry and a battery to regulate a persons heartbeat. Describe the typical process that should be followed by Medtronic Inc. while developing a new generation of this technology.
Concept Development Phase: This phase is concerned with generating ideas regarding the product (pacemaker) and evaluating various alternatives for making this product. For example, decisions regarding the type of material used, the types of battery used, etc. are discussed during this stage. The concept development phase does not involve physical design of the product, but it consists of a selection process wherein the best alternative is selected by the company.
Answer
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