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Question
Mediamark and Experian Simmons both report an index as part of their data base. An index of ________ and above is considered to be an indication of above average group composition.A) 90
B) 100
C) 110
D) 115
E) 135
Answer
This answer is hidden. It contains 1 characters.
Related questions
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Think about Stanton's "Bill of Rights" for virtual world research. How many of the following are part of this "Bill of Rights?"
- the right to know that I am a subject
- the right to learn the benefits of the research
- the right to participate as my avatar
- the right to teleport
A) 0
B) 1
C) 2
D) 3
E) 4
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All primary research is quantitative.
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A) primary
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John works in the NewWave Advertising Agency research department. John has been asked to design a very sophisticated research study using a design and questioning technique with which he is unfamiliar. John is most likely to turn to a ________ for assistance.
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Milward Brown's "Dynamic Tracking Study" helps advertisers understand the strengths and weaknesses of an advertising campaign ________ .
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B) while it is running in the marketplace
C) after it has run in the marketplace
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E) Domain-centered
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A) geoattitudinal
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Q:
The vast majority of research uses a sample of the population of interest.
Q:
A subset of the population that represents the entire group from which it is drawn is known as a ________.
A) population
B) sample unit
C) census
D) sample
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Q:
Another name for probability sampling is ________ sampling.
A) random
B) judgment
C) nonrandom
D) snowball
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Q:
You wish to obtain some secondary information. Is it better to obtain this information from the primary or a secondary source? Why?
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Imagine that you are looking for a newsletter named "Smartbrief." Which of the companies listed below would be the most likely source?
A) Ad Age
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A) The first source
B) The second source
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Imagine you want to evaluate the credibility and "goodness" of secondary research. In this context, which, if any, of the following statements is (are) true?I. The credibility and "goodness" of secondary research increases when authors and their affiliations are explicitly provided.II. The credibility and "goodness" of secondary research increases when author contact information is provided.A) I onlyB) II onlyC) I and II are both trueD) Neither I nor II is true
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Q:
The ethical principal of autonomy means that all individuals involved in the research have ________.
A) the right to be paid for participation in the research
B) the right to know why the research is being conducted
C) the right to know who is conducting the research
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Q:
Codes of ethics are written by members of a specific trade or profession.
Q:
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- respondents
- management and clients
- society as a whole
- research suppliers
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A) 0
B) 1
C) 2
D) 3
E) 4
Q:
Jane is planning research to determine which of three commercials is the strongest. There is considerable debate at the agency regarding how to define "strongest." Time is short, as the commercial needs to be produced within the next two weeks. Jane decides to go ahead with the research, and then hold meetings at the agency to define "strongest" before data analysis begins. Is Jane's plan acceptable?