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Question
Media that rely primarily on direct payment to collect revenues include ______.A) movies
B) online search engines
C) over-the-air radio stations
D) consumer magazines
E) daily newspapers
Answer
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Related questions
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A) True
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A) Most companies have stopped using it because consumers find it annoying.
B) It accounted for more than 85 percent of e-mail messages by 2010.
C) It is the only way advertisers can use the Internet to attract customers.
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In advertising, ______ coordinate the views and needs of clients, the creative team, and consumers to create an effective marketing strategy.
A) writers
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Which of the following is one of the WPP Group's top competitors?
A) Omnicom
B) Ogilvy & Mather
C) J. Walter Thompson
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E) None of the above options is correct.
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The public became increasingly cynical about advertising in the late 1890s and early 1900s because ______.
A) manufactured products always cost more than their advertised price
B) advertised products were frequently not available
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A) Eastman Kodak
B) Levi Strauss
C) Quaker Oats
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E) All of the options are correct.
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Under the 1998 tobacco settlement, all of the major cigarette companies agreed to pull their advertising from general audience magazines that had young readers.
A) True
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Advertising has been increasingly targeted at children and teenagers because they influence roughly $500 billion in family spending every year.
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Ads featuring the Marlboro cowboy use a persuasive strategy based on the association principle.
A) True
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WPP is one of the four global mega-agencies that control over half the world's advertising revenues.
A) True
B) False
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Mega-agencies are not seen as a threat to the independence of smaller advertising firms.
A) True
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The Ad Council produces public service announcements (PSAs) at no cost to the client.
A) True
B) False
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Some of the first American advertising agencies were space brokers,who bought space in newspapers and sold it to their clients.
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About 80 percent of early newspaper and magazine advertisements covered three subjects: land sales, transportation announcements, and runaway slaves.
A) True
B) False
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In an effort to attract more viewers, the four major TV networks have reduced the number of commercials aired during prime time.
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____________________ has become the dominant form of Web advertising.
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Which of the following statements about the advertising of prescription drugs is true?
A) Pharmaceutical companies have started direct-to-consumer marketing via text messages and Facebook.
B) Pharmaceutical companies have engaged in "disease awareness" campaigns in order to build markets for their products.
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E) All of the options are correct.
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A) an online service that tracks the success and placement of VNRs
B) a campaign finance reform initiative
C) a boutique agency
D) advertising in schools
E) an ABC subsidiary
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A) Billboarding
B) Integrated advertising
C) Product placement
D) Program exposure
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Which of the following is not an example of the association principle of advertising at work?
A) A store puts up extra flags and red, white, and blue decorations to create an image of national pride.
B) A commercial shows a man surrounded by attractive women after using a brand of cologne.
C) A noisy, high-powered, gas-guzzling vehicle is shown in a rustic setting.
D) A brand of candy bar made by a major candy company is portrayed as a "working-class treat" made by local efforts.
E) An ad for a "green" cleaning product shows the bottle in a woodland setting.
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A company that wants to get consumers to buy a more expensive version of an item, such as fancy bottled water, might try which persuasive technique?
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C) Snob-appeal approach
D) Bandwagon effect
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______________________ editors attend to specific problems in writing or length in a book manuscript.
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While e-books can be read off computers and smartphones, devices created specifically for reading e-books are called ______________________.
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______________________ are sold from racks in drugstores, supermarkets, and airports as well as in bookstores.
Q:
A fine parchment made from treated animal skin, ______________________ was used in the Gutenberg Bibles.