Question

Max conducted a survey study and received an initial response rate of approximately 68% with his first mailing. What do you suggest for Max now?
a. His response rate is low. Try to determine if there is a systematic reason why.
b. His response rate is low. Send a second mailing.
c. His response rate is adequate. Send a second mailing.
d. His response rate is too high to send a second mailing. Analyze his data and report his findings.

Answer

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