Question

Match each item with the correct statement below.

a. big data

b. exploratory research

c. secondary data

d. primary data

e. sampling

f. hypothesis

g. simple random sample

h. interpretative research

i. focus group

j. marketing decision support system

k. key performance indicator

l. predictive analytics

m. metrics

n. marketing research

o. quota sample

p. test marketing

q. cluster sample

r. data mining

s. convenience sample

t. controlled experiment

Introducing a new product in a specific area and then observing its degree of success is called _____.

Answer

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