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Question
Marketpro Inc., a marketing firm, has been asked to conduct a market research on consumers' attitudes toward online shopping websites. In order to achieve its research objectives, Marketpro has been actively monitoring consumers' attitude over time through information collected from several social networking sites and blog posts. This process is best described as _____.a. attitude tracking
b. marketing audit
c. affect monitoring
d. situation analysis
e. market segmentation
Answer
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