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Question
Marketing managers in a product development firm routinely create "gap maps" representing the position of their company's product vis--vis competitive offerings. The marketing managers use their subject matter knowledge and make judgment calls based on prior experience and expertise. This is an example of a(n) _____ gap map.
A. AR perceptual
B. determinant
C. OS perceptual
D. experiential
Answer
This answer is hidden. It contains 133 characters.
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