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Question
Marketing experts consider stealth marketing extraordinarily effective because:
a. a consumer does not question the message as she might challenge a traditional advertising campaign.
b. the consumers guard is not down while accepting the message.
c. consumers do not see the communication as too personal and often tend to trust an advertisement or other marketing material much more than they would trust the communicator.
d. consumers seek out the communicators vested interest.
Answer
This answer is hidden. It contains 166 characters.
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