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Question
Market conditions, product attributes, cost benefits and venture attributes are all part of which major consideration in channel selection?A.Degree of directness
B.Number of channel members
C.Criteria in selection of channel members
D.Number of channels
Answer
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A narrow scope strategy reduces the risks associated with competition.
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A narrow scope strategy is better than a broad scope strategy in an environment high in uncertainty.
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Adaptations necessary to meet changes in market demand are difficult because an organization resists change.
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First movers suffer a cost disadvantage as they are not able to move down the experience curve.
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The knowledge needed to generate innovation cannot be easily learned from a textbook.
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Imitation strategies:
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_____ refers to the probability, and magnitude, of downside loss.
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Frequent flier miles would be an example of which barrier to entry?
A.Building customer loyalties
B.Securing access to supply of key resources
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The costs that must be borne by customers if they are to stop purchasing from the current supplier and begin purchasing from another is(are):
A.customer switching costs.
B.lead time.
C.resource costs.
D.resource bundle errors.
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The U.S. Chamber of Commerce and Small Business Development Centers are good places to get information and assistance in starting a new business.
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Which of the following problem-solving techniques begins with group members not knowing the exact nature of the problem?
A.Parameter analysis
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C.The Gordon method
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Reverse brainstorming is much like brainstorming except that:
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B.the technique is based on finding solutions.
C.the group need not be careful to maintain good morale.
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_____ is not desirable when brainstorming is in process.
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The largest source of new product ideas is:
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C.frequently suggest other new products.
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The entrepreneur should always design and build his own webpage to maintain strategic control.
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In the concept stage, the refined idea is tested to determine consumer acceptance.
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