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Question
Maria sees a price reduction on a makeup kit she has wanted for a long time. She buys it but when she gets home and begins to take it out from its packaging, she notices that the box in which the kit was kept is open and torn. This gives her a feeling that it might have been used by somebody else earlier. This thought makes her feel uneasy. Which of the following terms refers to this situation?a. Product contamination
b. Buyer's dissonance
c. Buyer's remorse
d. Product contagion
e. Product dissociation
Answer
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