Question

Marcie works as a salesperson for a major cosmetics manufacturer. She normally begins by approaching potential customers with very expensive products, even though she knows that they will refuse. This refusal makes it easier for Marcie to sell other products which are relatively cheaper by showing consumers that she has been "apparently hurt" by their rejection. This is an example of the _____ sales technique.
a. foot-in-the-door
b. door-in-the-face
c. even-a-penny-will-help
d. "I"m working for you!"
e. two-steps-forward

Answer

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