Question


Many small bookstores, and even large ones like Borders and Bookstar, have closed. Subscribers to newspapers and magazines have cancelled their print subscriptions. This trend has caused retailer Barnes & Noble to offer the Nook, a digital e-reader for $99 and newspaper publishers such as the StarTribune to offer online content for $1. per week because of the success of Apple's iPad and Amazon's Kindle, which display digital content in a very user-friendly experience. Barnes & Noble and the StarTribune MOST LIKELY had to change their __________, which was(were) triggered by the technological and social changes that occurred in their marketing environments.
a. organizational culture
b. marketing tactics
c. business model
d. strategic marketing process
e. goals/objectives

Answer

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