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Question
many movies involve product placement. for example, the main character in a movie may drink only dr. pepper. companies pay for product placement because they assume that it increases the likelihood that audience members will later buy the product. if a persons shopping is unconsciously influenced by the appearance of a product in a movie, this effect is likely due to existence of the item in:
a.explicit memory
b.semantic memory
c.implicit memory
d.procedural memory
Answer
This answer is hidden. It contains 1 characters.
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