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Question
Many consumers shop at discount stores, even though they don"t really like shopping there. Most of the consumers don"t feel any connection with the store; it's just that they don"t want to pay higher prices elsewhere. Which of the following best describes this phenomenon of shopping repeatedly at discount stores without a commitment or feeling of connectedness to the store?a. Brand loyalty
b. Brand inertia
c. Brand equity
d. Brand consistency
e. Brand longevity
Answer
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