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Question
Manufacturers' reps:a. possess expert product knowledge.
b. sell non-competing but complementary products.
c. take title to the goods handled.
d. all of the above
e. (a) and (b) only
Answer
This answer is hidden. It contains 1 characters.
Related questions
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a. a value network.
b. relationship dynamics
c. a strategic asset.
d. a market scope.
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Relationship____________________represents the customer's desire to engage in strong relationships with a current or potential supplier.
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a. center development efforts on clearly-defined market and technology domains.
b. seldom "kill" a project once the new product development process has been initiated.
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a. Communication is consistent with organizational flow.
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b. a financial perspective.
c. a learning and growth perspective.
d. all of the above.
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Changes in business marketing strategy requires corresponding changes in personal selling styles.
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If the requirements of segmentation are met, it should provide the business marketer with valuable guidelines for allocating marketing resources.
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