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Question
Magazines like J-14 and AARP The Magazine that target a certain age group represent a form of ______.A) specialization
B) globalization
C) partisanship
D) ageism
E) synergy
Answer
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Related questions
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A) True
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A) True
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C) J. Walter Thompson
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A) True
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A) True
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A) True
B) False
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Mega-agencies are not seen as a threat to the independence of smaller advertising firms.
A) True
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The Ad Council produces public service announcements (PSAs) at no cost to the client.
A) True
B) False
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Some of the first American advertising agencies were space brokers,who bought space in newspapers and sold it to their clients.
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About 80 percent of early newspaper and magazine advertisements covered three subjects: land sales, transportation announcements, and runaway slaves.
A) True
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In an effort to attract more viewers, the four major TV networks have reduced the number of commercials aired during prime time.
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B) Pharmaceutical companies have engaged in "disease awareness" campaigns in order to build markets for their products.
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B) a campaign finance reform initiative
C) a boutique agency
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A) Billboarding
B) Integrated advertising
C) Product placement
D) Program exposure
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A) A store puts up extra flags and red, white, and blue decorations to create an image of national pride.
B) A commercial shows a man surrounded by attractive women after using a brand of cologne.
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______________________ editors attend to specific problems in writing or length in a book manuscript.
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While e-books can be read off computers and smartphones, devices created specifically for reading e-books are called ______________________.
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______________________ are sold from racks in drugstores, supermarkets, and airports as well as in bookstores.
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A fine parchment made from treated animal skin, ______________________ was used in the Gutenberg Bibles.