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Question
Magazines have long lead times. This means that:a. they can be reexamined over a week or a month and have a high pass-along readership.
b. the cost-per-contact is very high.
c. advertisers are required to submit their ads much in advance of the date of publication.
d. they have a highly interested readership.
Answer
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It is possible to make a reasonable argument that the massive consumption that advertising upholds and glorifies is actually quite good for American society, and for other cultures around the world.
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