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Question
Luminos Co., a popular manufacturer of kitchen appliances, decides to enter the manufacturing sector of crockery and dinnerware. It markets a line of dinnerware, Illuminia, for the first time in its history. Its dinnerware will most likely fall into which of the following new product categories?
A. New-to-the-world products
B. New-to-the-firm products
C. Line extensions
D. Product improvements
Answer
This answer is hidden. It contains 220 characters.
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