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Question
Lower materialism scores are typically found among younger consumers.Answer
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Which of the following statements is true about the amount of search performed by consumers during decision making?
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b. When searching costs are greater than the benefits of the search process, consumers no longer value the activity and search stops.
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b. consumers who work their way into a class.
c. consumers who believe in conspicuous consumption to gain entry into a class.
d. consumers marked in some way that indicates their place in the society.
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