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Question
Lansing Motor Works produces a line of precision motors. Based on feedback from the sales force, management has learned that one of their new motors is especially well-suited to high-speed packaging systems. The new motor requires less maintenance and has a longer useful life than competing offerings. Lansing Motor Works is now concentrating on this segment. This provides an illustration of segmentation on the basis of:a. usage rate.
b. purchasing strategy.
c. size of firm.
d. value-in-use.
e. organizational innovativeness.
Answer
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