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Question
Ken Rogers wants to purchase a new computer for his daughter. In order to make this purchase, he carefully collects information about the latest models in the market, their features, and prices. He plans to make the actual purchase only after extensively researching and evaluating the various models available in the market. According to the hierarchy of effects approach to attitudes, which of the following best describes Ken's actions?a. Behavioral influence
b. High involvement
c. Low involvement
d. Hedonic
e. Experiential
Answer
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