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Question
Just Candles, a supply house for scented and unscented tapers and other ceremonial candles to houses of worship, restaurants, and other establishments, has experienced a downturn in business in the last two years. Upon investigation, the owner of Just Candles learns that the same candles that they sell are available from online retailers for at least 10% less. The firm will not be able to survive if customers continue purchasing from competing e-retailers. Just Candles maintains a storefront for selling candles but does not provide other services or products.Which of the following would most likely be a value-added strategy that could boost sales for Just Candles?
A) eliminating most candle sizes to focus on only tapers
B) visiting commercial customers to give them product brochures
C) offering classes for new customers on decorating with candles
D) lowering prices on all taper candles to compete with e-retailers
E) selling to customers in the local area using a mass marketing campaign
Answer
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Related questions
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