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Question
Josh purchased a new tie from an upscale men's clothing store to impress the managers he would meet at an important job interview. The day after the job interview, Josh returned the tie to the store for a full refund. This is an example of ________.A) buyer's remorse
B) sweethearting
C) retail borrowing
D) shoplifting
E) customer profiling
Answer
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Related questions
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B) deliver text messages to key customers through a short-messaging system
C) track all aspects of customer interaction
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What type of software links information between selling and buying firms?
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B) PRM (partner relationship management)
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According to an axiom in marketing, the more ________ the product, the more heavily firms tend to rely on personal selling to promote it.
A) popular
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A) personal selling
B) advertising
C) e-commerce
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The "m" in m-commerce stands for ________.
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A) the Federal Trade Commission (FTC)
B) the Direct Marketing Association (DMA)
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B) cold calling
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B) perishability
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