Question

​Jon is in charge of measuring the impact of his firms social media plan. For which of the following tasks is he likely to be responsible?

a. ​Assessing awareness of the company

b. ​Calculating the company's share of voice

c. ​Responding to online criticism

d. ​Deciding when to use Facebook and Instagram

e. ​Gauging the level of target audience involvement with the company

Answer

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