Question


JCPenney has leveraged its store, website, and catalog channels with impressive results. A JCPenney customer who shops in all three channelsstore, catalog, and websitespends four to eight times as much as a customer who shops in only one channel. JCPenney is likely following a(n) __________ strategy.
a. dual distribution
b. market penetration
c. cross-functional
d. interlocking marketing
e. multichannel marketing

Answer

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