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Question
It is unusual for consumers to have multiple role identities.Answer
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Consumers can be thought of as ________ because they tend to make decisions in the simplest way possible.
A) high in need for cognition
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What type of information search is a female customer engaged in when she scans the newspaper ads every day for new information on fashions, even though she isn't thinking of buying anything anytime soon?
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Under ________, utility is defined in terms of gains and losses.
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A consumer who uses a few simple decision rules to arrive at a purchase decision is using which of the following?
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Values associated with a long-term orientation are respect for social obligations and the need to save face.
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